Eight Signs Your Website Needs a Redesign
Your website is the face of your company. It’s the first thing people see when searching for you on the internet, and it’s often the first impression you make. So if your website is outdated, cluttered or simply not functioning correctly, it’s time to redesign it. Below we have included eight signs your website needs a redesign:
- You Have Not Optimized Your Website for Mobile Devices
- The Design of Your Website Is Outdated
- There Is a High Bounce Rate on Your Website
- Changes in Products or Services
- Website Not Loading Quickly
- Search Engine Optimization Isn’t Done on Your Website
- There Are Broken Links on Your Website
- The Website You Have Is Making You Embarrassed
Signs Your Website Needs a Redesign
Your Website is Not Optimized for Mobile Devices
In today’s world, more people are using mobile devices to access the internet than ever before. In fact, Google has stated that over 60% of searches are now conducted on a mobile device.
A responsive (mobile-friendly) website changes the layout depending on the device it is being viewed on so that it is easy to navigate and use no matter what size screen it is. In addition, responsive design removes the need for horizontal scrolling or pinch-zooming, two of the most significant usability issues for mobile users.
Your search engine rankings will also suffer if your website is not mobile-friendly. In 2018, Google began rolling out its mobile-first index, which means that the company now uses the mobile version of your website for ranking purposes. So if you have an old website that is not optimized for mobile devices, it’s time to create a new website.
You Have an Outdated Website Design
A website redesign is also needed if your website design looks a little dated. Just like fashion, web design trends come and go. So, what was popular a few years ago may not be so stylish now.
If your website uses Flash animation or looks like it was designed over four years ago, it’s time to update. A website redesign will give your company a more modern and professional look that will appeal to today’s internet users.
Customers Leave Quickly
If you notice that customers are leaving your website quickly, it’s a sign that something is wrong. There could be several reasons for this, but the most common is poor user experience.
The bounce rate is critical to track when evaluating your website. The bounce rate is a measure of the number of visitors who only visit one page of your website during their session and can be viewed in Google Analytics. Your goal is to have your bounce rates under 55% on your site’s primary pages and below 90% for a blog post. If your website has a high bounce rate, visitors are not finding what they’re looking for, or your website design is confusing.
There are several ways to reduce your website’s bounce rate, but the most effective is redesigning your website with a clear purpose and easy navigation. Your website should be easy to navigate and understand. If it’s not, your current and prospective customers will get frustrated and move on to competitors.
Products or Services Have Changed
Updates and changes to products and services are standard in business. If your products or services have changed, it’s important to update your website to reflect what you offer accurately. If customers come to your website looking for a product or service that you no longer present, they will be disappointed and may not come back.
A website redesign will allow you to showcase your updated products and services and provide accurate, up-to-date information about what you offer.
Your Website Is Taking Too Long To Load
Did you know that 40% of website visitors will leave a website if it takes longer than three seconds to load? In today’s fast-paced world, website users expect websites to load quickly. So if you run your website through a speed tester like https://tools.pingdom.com, and it’s taking longer than three seconds to load, it’s time to redesign your website.
There are several reasons why your website may not be loading quickly. It could be the website design, the size of the images, your hosting, or the code. A website redesign can help you identify and fix these issues so your website loads quickly and you have a successful website.
Your Website Isn’t Optimized for Search Engines
If your website isn’t optimized for search engines, it will be difficult for customers to find you. Search engine optimization (SEO) is the process of optimizing your website so that it ranks higher in the search results. The higher your website ranks, the more likely customers will find and visit it.
Many of the issues we already covered, like page speed and mobile-friendly, affect your search rankings, but website design also plays a role. If your website is not designed with SEO in mind, it will be difficult for search engines to crawl and index your website correctly. As a result, your website ranking will suffer, and you will get fewer potential customers browsing your site. A website redesign will use current SEO best practices and can help you optimize your website for search engines to improve your website’s ranking and get more website visitors.
Your Website Contains Broken Links
If your website has broken links, it’s a sign that it’s not being maintained. Broken links are links on your website that go to a page that no longer exists. They can be frustrating for prospective customers and make your website appear unprofessional.
Broken links can also have a negative impact on your website’s ranking in search engines. Search engines view broken links as a sign that your website is not properly maintained and will rank your website lower.
The good news is that broken links are relatively easy to fix. Enter your website’s URL into https://www.deadlinkchecker.com/, and it will let you know if there are any broken links on your website. If there are, you can either fix the link or remove it from your website.
You’re Embarrassed To Give Out Your URL
When was the last time you gave out your website’s URL? If you’re like most people, it’s probably been a while. So many business owners are embarrassed to give out our website address because we know it doesn’t look good.
Your website is a reflection of your company, and if you’re not proud of it, neither are your potential customers. A website redesign can give you a website you’re proud of that accurately represents your business goals.
Request a Free Website Redesign Audit
A website redesign can be a big project, but it’s an important investment for your business. If you’re not sure whether or not you need a website redesign, our Free website audit can help you make the decision.
Excel on the Web begins every new website design project by considering what is or is not working effectively for the business that we work for. Our website audits are conducted by a team of website and digital marketing experts. Contact us for a free website audit if you think your company website might need a redesign. We’ll closely examine your website performance and provide recommendations for improvement.
Ready to take the next step and start the redesign process? Contact us today!